I get calls every week from wealth management businesses — companies that help rich people keep their money and grow it for their retirements and heirs — who know everything about money except for one thing: how to grow their own business. They spend thousands, sometimes tens of thousands of dollars on fancy websites and […]
Contrary to popular belief, financial copywriting is not about snowing people. It is, rather, about highlighting the real benefits of a product or service in a way that a prospect can quickly understand. One of the main tasks good financial copywriters perform is bringing these benefits to the forefront of the conversation… because too many […]
One of my favorite email marketers is none other than Frank Kern, the California Internet guru and information marketer. Frank is most famous for creating Mass Control, his own marketing system, and for writing the copy behind some of the biggest Internet launches – like the $18 million that Stompernet brought in. I first met […]
I just got back from a long trip to Berlin and Vienna only to find that … (a) I got out just in the nick of time before a travel ban from Europe was imposed; and (b) half of my financial copywriting packages are suddenly obsolete. As I write this, the Dow has taken another […]
Lead generation has never been easy. But it’s amazing how the basic structure of lead-gen campaigns has shifted in the past few months. Here are a few proven principles for what is working right now for generating new leads: 1. Give before you get. In the good old days, you could hold out the promise […]
Everyone involved in financial newsletter publishing or financial services marketing has heard about the six types of leads for a promo: 1. The Big Promise: This is nothing more than a huge screaming benefit… and doesn’t work as well as it once did. 2. Problem-Solution: You identify “the” major problem in your market and offer […]
Today I’d like to talk about ClickFunnels and what it can and cannot do for your business. As you may know, I’m getting more involved in creating “funnels” — multi-step marketing processes on the Internet — largely due to client demand. Its virgin territory for a copywriter: there are thousands of financial and health businesses […]
Professional copywriters know that, when it comes to marketing investment newsletters and financial services, success often comes down to just three components: 1. The Big Idea you are trying to communicate… 2. The headline… 3. The lead or first 3 or 4 paragraphs. When you get those three elements right, the rest of the promotion […]
A “squeeze” or “opt-in” page is the web page that visitors land on after they click on a search engine keyword. The only purpose of an opt-in or squeeze page is to elicit a specific response from a website visitor — usually to give a name and an email address in exchange for specific information. […]
I learned a lot about guarantees from Jay Abraham. Many years ago, I worked on a promotion for his newsletter with Tom Phillips, back when Phillips ran Phillips Publishing. To prepare for the promo, I attended one of his $5,000 marketing boot camps and read every word of every report he had available then. I […]
Camtasia-based video sales letters still seem to deliver a small lift in response but they are no longer the magic bullet there were just two or three years ago. As a result, many online marketers are ramping up their optin pages with full-blown newscasts complete with professional-looking “anchors,” celebrity or author interviews and even feature […]
So far this year, London hedge fund guru casino online Nicholas Vardy had has 25 double- and triple-digit winners, averaging 72% each. This is a financial advisor who makes a financial copywriter”s job a lot easier!
Years ago, a friend of mine… who built up a $200 million travel club business from scratch… told me his entire philosophy of direct response marketing could be reduced to just two words: The Offer. He told me he has tested every variable imaginable both online and offline – copy, lists, colors, text sizes, formats, […]
Financial services and financial adviser marketing has changed markedly in the past few years. In many ways, it”s a lot easier to market financial advisers, financial newsletters, forex and commodities advisories and financial planning services than it was only a few years ago. One reason: It”s easier today to prove to prospects that you can […]