In the high-stakes world of financial newsletter marketing, certain copywriters consistently produce promos that generate millions in revenue. Others struggle to break even. After analyzing dozens of top-performing financial promotions, a clear pattern emerges. The most successful copywriters follow a specific formula. They transform market uncertainty into marketing gold. Especially in an AI-driven world, successful […]
I get calls every week from wealth management businesses — companies that help rich people keep their money and grow it for their retirements and heirs — who know everything about money except for one thing: how to grow their own business. They spend thousands, sometimes tens of thousands of dollars on fancy websites and […]
Contrary to popular belief, financial copywriting is not about snowing people. It is, rather, about highlighting the real benefits of a product or service in a way that a prospect can quickly understand. One of the main tasks good financial copywriters perform is bringing these benefits to the forefront of the conversation… because too many […]
One of my favorite email marketers is none other than Frank Kern, the California Internet guru and information marketer. Frank is most famous for creating Mass Control, his own marketing system, and for writing the copy behind some of the biggest Internet launches – like the $18 million that Stompernet brought in. I first met […]
Everyone involved in financial newsletter publishing or financial services marketing has heard about the six types of leads for a promo: 1. The Big Promise: This is nothing more than a huge screaming benefit… and doesn’t work as well as it once did. 2. Problem-Solution: You identify “the” major problem in your market and offer […]
Professional copywriters know that, when it comes to marketing investment newsletters and financial services, success often comes down to just three components: 1. The Big Idea you are trying to communicate… 2. The headline… 3. The lead or first 3 or 4 paragraphs. When you get those three elements right, the rest of the promotion […]
A “squeeze” or “opt-in” page is the web page that visitors land on after they click on a search engine keyword. The only purpose of an opt-in or squeeze page is to elicit a specific response from a website visitor — usually to give a name and an email address in exchange for specific information. […]
Camtasia-based video sales letters still seem to deliver a small lift in response but they are no longer the magic bullet there were just two or three years ago. As a result, many online marketers are ramping up their optin pages with full-blown newscasts complete with professional-looking “anchors,” celebrity or author interviews and even feature […]
So far this year, London hedge fund guru casino online Nicholas Vardy had has 25 double- and triple-digit winners, averaging 72% each. This is a financial advisor who makes a financial copywriter”s job a lot easier!
Years ago, a friend of mine… who built up a $200 million travel club business from scratch… told me his entire philosophy of direct response marketing could be reduced to just two words: The Offer. He told me he has tested every variable imaginable both online and offline – copy, lists, colors, text sizes, formats, […]
Copywriters. Product Evangelists. Ninja Marketing Experts. We’ve been professional financial and marketing writers all our lives. Most started out in journalism… became editors… wrote books… and then, in the mid-1990s, became direct response copywriters, working for all the usual big-time mailers. After the turn of the millennium, we began doing email and landing page promotions […]