How to Create “No Brainer” Offers That Double, Even Triple Your Revenue

Years ago, a friend of mine… who built up a $200 million travel club business from scratch… told me his entire philosophy of direct response marketing could be reduced to just two words: The Offer. He told me he has tested every variable imaginable both online and offline – copy, lists, colors, text sizes, formats, […]

The Problem of Proof in Video Sales Letters

Financial services and financial adviser marketing has changed markedly in the past few years. In many ways, it”s a lot easier to market financial advisers, financial newsletters, forex and commodities advisories and financial planning services than it was only a few years ago. One reason: It”s easier today to prove to prospects that you can […]

How to Market a Financial Advisor

Copywriters. Product Evangelists. Ninja Marketing Experts. We’ve been professional financial and marketing writers all our lives. Most started out in journalism… became editors… wrote books… and then, in the mid-1990s, became direct response copywriters, working for all the usual big-time mailers. After the turn of the millennium, we began doing email and landing page promotions […]

How to Market a Financial Advisory Service

Copywriters. Product Evangelists. Ninja Marketing Experts. We’ve been professional financial and marketing writers all our lives. Most started out in journalism… became editors… wrote books… and then, in the mid-1990s, became direct response copywriters, working for all the usual big-time mailers. After the turn of the millennium, we began doing email and landing page promotions […]

How to Launch a Financial Services Product

Copywriters. Product Evangelists. Ninja Marketing Experts. We’ve been professional financial and marketing writers all our lives. Most started out in journalism… became editors… wrote books… and then, in the mid-1990s, became direct response copywriters, working for all the usual big-time mailers. After the turn of the millennium, we began doing email and landing page promotions […]

Financial Writer for Financial Services Companies

Copywriters. Product Evangelists. Ninja Marketing Experts. We’ve been professional financial and marketing writers all our lives. Most started out in journalism… became editors… wrote books… and then, in the mid-1990s, became direct response copywriters, working for all the usual big-time mailers. After the turn of the millennium, we began doing email and landing page promotions […]

Copywriting for Financial Services Companies

Copywriters. Product Evangelists. Ninja Marketing Experts. We??™ve been professional financial and marketing writers all our lives. Most started out in journalism??¦ became editors??¦ wrote books??¦ and then, in the mid-1990s, became direct response copywriters, working for all the usual big-time mailers. After the turn of the millennium, we began doing email and landing page promotions […]

Website Design for Financial Services Companies

Copywriters. Product Evangelists. Ninja Marketing Experts. We’ve been professional financial and marketing writers all our lives. Most started out in journalism… became editors… wrote books… and then, in the mid-1990s, became direct response copywriters, working for all the usual big-time mailers. After the turn of the millennium, we began doing email and landing page promotions […]

Website Content for Financial Services Companies

Copywriters. Product Evangelists. Ninja Marketing Experts. We’ve been professional financial and marketing writers all our lives. Most started out in journalism… became editors… wrote books… and then, in the mid-1990s, became direct response copywriters, working for all the usual big-time mailers. After the turn of the millennium, we began doing email and landing page promotions […]