The Return of the Long Form Sales Letter or Landing Page

Camtasia-based video sales letters still seem to deliver a small lift in response but they are no longer the magic bullet there were just two or three years ago. As a result, many online marketers are ramping up their optin pages with full-blown newscasts complete with professional-looking “anchors,” celebrity or author interviews and even feature […]

7 Easy Changes That Will Create a FLOOD of New Clients Pouring into Your Wealth Management Business

I get calls every week from wealth management businesses — companies that help rich people keep their money and grow it for their retirements and heirs — who know everything about money except for one thing:  how to grow their own business. They spend thousands, sometimes tens of thousands of dollars on fancy websites and […]