Category Archives: Online Marketing

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7 Financial Copywriter Tweaks That Will Create a FLOOD of New Clients Pouring into Your Wealth Management Business

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I get calls every week from wealth management businesses — companies that help rich people keep their money and grow it for their retirements and heirs — who know everything about money except for one thing:  how to grow their own business. They spend thousands, sometimes tens of thousands of dollars on fancy websites and […]

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The Return of the Long Form Sales Letter or Landing Page

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Camtasia-based video sales letters still seem to deliver a small lift in response but they are no longer the magic bullet there were just two or three years ago. As a result, many online marketers are ramping up their optin pages with full-blown newscasts complete with professional-looking “anchors,” celebrity or author interviews and even feature […]