The Big Idea in Investment Newsletter and Financial Services Marketing

Professional copywriters know that, when it comes to marketing investment newsletters and financial services, success often comes down to just three components: 1. The Big Idea you are trying to communicate… 2. The headline… 3. The lead or first 3 or 4 paragraphs. When you get those three elements right, the rest of the promotion […]

8 Easy Ways to DOUBLE Your Opt-In Response Rates

A “squeeze” or “opt-in” page is the web page that visitors land on after they click on a search engine keyword. The only purpose of an opt-in or squeeze page is to elicit a specific response from a website visitor — usually to give a name and an email address in exchange for specific information. […]

The Return of the Long Form Sales Letter or Landing Page

Camtasia-based video sales letters still seem to deliver a small lift in response but they are no longer the magic bullet there were just two or three years ago. As a result, many online marketers are ramping up their optin pages with full-blown newscasts complete with professional-looking “anchors,” celebrity or author interviews and even feature […]

7 Easy Changes That Will Create a FLOOD of New Clients Pouring into Your Wealth Management Business

I get calls every week from wealth management businesses — companies that help rich people keep their money and grow it for their retirements and heirs — who know everything about money except for one thing:  how to grow their own business. They spend thousands, sometimes tens of thousands of dollars on fancy websites and […]

How to Create “No Brainer” Offers That Double, Even Triple Your Revenue

Years ago, a friend of mine… who built up a $200 million travel club business from scratch… told me his entire philosophy of direct response marketing could be reduced to just two words: The Offer. He told me he has tested every variable imaginable both online and offline – copy, lists, colors, text sizes, formats, […]

Marketing Communications for Financial Services Businesses

Copywriters. Product Evangelists. Ninja Marketing Experts. We’ve been professional financial and marketing writers all our lives. Most started out in journalism… became editors… wrote books… and then, in the mid-1990s, became direct response copywriters, working for all the usual big-time mailers. After the turn of the millennium, we began doing email and landing page promotions […]