Everyone involved in financial newsletter publishing or financial services marketing has heard about the six types of leads for a promo: 1. The Big Promise: This is nothing more than a huge screaming benefit… and doesn’t work as well as it once did. 2. Problem-Solution: You identify “the” major problem in your market and offer […]
A “squeeze” or “opt-in” page is the web page that visitors land on after they click on a search engine keyword. The only purpose of an opt-in or squeeze page is to elicit a specific response from a website visitor — usually to give a name and an email address in exchange for specific information. […]
Camtasia-based video sales letters still seem to deliver a small lift in response but they are no longer the magic bullet there were just two or three years ago. As a result, many online marketers are ramping up their optin pages with full-blown newscasts complete with professional-looking “anchors,” celebrity or author interviews and even feature […]
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