Everyone involved in financial newsletter publishing or financial services marketing has heard about the six types of leads for a promo: 1. The Big Promise: This is nothing more than a huge screaming benefit… and doesn’t work as well as it once did. 2. Problem-Solution: You identify “the” major problem in your market and offer […]
A “squeeze” or “opt-in” page is the web page that visitors land on after they click on a search engine keyword. The only purpose of an opt-in or squeeze page is to elicit a specific response from a website visitor — usually to give a name and an email address in exchange for specific information. […]
Camtasia-based video sales letters still seem to deliver a small lift in response but they are no longer the magic bullet there were just two or three years ago. As a result, many online marketers are ramping up their optin pages with full-blown newscasts complete with professional-looking “anchors,” celebrity or author interviews and even feature […]
I get calls every week from wealth management businesses — companies that help rich people keep their money and grow it for their retirements and heirs — who know everything about money except for one thing: how to grow their own business. They spend thousands, sometimes tens of thousands of dollars on fancy websites and […]
So far this year, London hedge fund guru casino online Nicholas Vardy had has 25 double- and triple-digit winners, averaging 72% each. This is a financial advisor who makes a financial copywriter”s job a lot easier!
Financial services and financial adviser marketing has changed markedly in the past few years. In many ways, it”s a lot easier to market financial advisers, financial newsletters, forex and commodities advisories and financial planning services than it was only a few years ago. One reason: It”s easier today to prove to prospects that you can […]